Celebrating over 10 years of non-stop scouting, nurturing and showcasing talented Designers and Brands from across the globe.
Trendline Europe is a business development and PR agency dedicated to the Homewares, Fashion and Lifestyle industries. It’s a multi-faceted agency working closely with both Brands and independent Designers launching, emerging or repositioning and hungry for growth into the UK and international markets.
Samantha Mureau, the founder of Trendline Europe, is a creative, entrepreneurial with a strong commercial focus who has always been passionate about helping talented Designers and Brands succeed. Working with you, Samantha covers and connects all aspects to get you out there and growing your business, from helping define and execute your business strategies, through to defining your market positioning, developing omni-channel retail (bricks and mortar and digital), working on creative collaborations or events and ensuring that you’re talked about in the media on and off-line. Samantha is all about offering her expertise and service that is Bespoke and created to your needs.
Samantha’s career spans buying for UK retailer Topshop and scouting, consulting and showcasing brand-right, individual, talented designers in the London flagship store. This was followed by Samantha being a European scout, retailing and providing trend forecasting and consulting services to international retailer Limited Brands, USA (Limited Stores, Express, Victoria’s Secret, Victoria’s Secret Beauty, La Senza). In 2005 Samantha founded Trendline Europe and has since scouted, reported and consulted international Interior, Lifestyle and Fashion retailers on their own-brand ranges. Alongside Trendline Europe Samantha set up her own on-line boutique sourcing, showcasing and PR’ing the most talented independent Home and Lifestyle Designers of the moment, essentially from the UK and France.
Demand from independent Designers and international companies looking for advice and execution on entering into the UK market and marketing support, as well as UK designers wanting to develop their business domestically and internationally, Samantha realised the need to refocus on Trendline Europe – the Bespoke Business Development and PR Agency.
Forever a Londoner, Samantha spends her time in-between London and the South of France.